Oriental Aesthetics of Living

Oriental aesthetics of living originates from the traditional Chinese philosophical concept of the "unity of heaven and humanity." It is a lifestyle and aesthetic system that emphasizes nature, harmony, and spiritual introspection.

By systematically distilling the cultural essence of China and drawing inspiration from three iconic historical dynasties—Han (garments), Song (objects), and Ming (furniture)—the brand has established six distinctive categories: furniture, homeware, ready-to-wear, leather goods, jewelry, and accessories. Together, these elements shape CNGM’s image as a purveyor of the "art of living" through a contemporary Chinese lens.